Sportsbook software provider Alternar has received a license from the Alcohol and Gaming Commission of Ontario to provide sportsbook solutions to operators in the province. The license will be Altenar’s 4th in locally regulated markets. For the time being, the company is expected to focus its efforts on the province of Ontario, hoping the province will be a gateway to providing a variety of their products, as it attempts to expand into the North American market.
The Malta-based company is well-placed to offer a variety of security and procedural solutions, as experience of working in many other regions has likely given Altenar the knowledge required to navigate the current Ontario gaming regulations. Altenar will however need to walk a tightrope as they will be surrounded by a number of strict regulations implemented on sports betting by the AGCO. In order to meet all of the regulations set in Ontario, the company will be required to apply strict verification methods for when a new player creates an gambling account.
In terms of products, Alenar will look to provide software and solutions designed to prevent fraud and help with identity verification. The brand primarily deals with measures to protect clients from possible cyber attacks by ensuring the confidentiality, integrity and availability of their products at all times.
The Ontario market has proven to be one of the most profitable ones in North America, with studies showing Ontarians spending $500m on online gambling annually. Following the debut of Ontario’s regulated online sports betting market, in just a couple of months an average of 33% of all individuals in the territory had reportedly registered for at least one sports betting website. This is why effective control activities which have been designed specifically to meet the specific compliance requirements of Ontario could be just what the doctor ordered.
Altenar was founded in 2011 and has fast become one of the leading igaming software providers in the world. The company is known for its ability to help with non-standard requests adapting to new markets and compliance seamlessly. The brand’s flexibility has led them to be a preferred partner by many top licensed operators in North America, Latin America and Europe.
Altenar remains an exclusively B2B company whose mission is to build a reputation as the most partner-oriented igaming software providers out there. Overall, the company should be seen as a great addition to the Ontario sports betting market and will likely see a lot of business from both new sportsbooks entering the market and existing bookmakers, who are already mainstays in the industry.