Genius Sports inked in a deal to team up with Canadian sportsbook NorthStar Gaming to deploy its range of pre-match, live data, and live trading solutions on the site. This will give customers at North Star Bets the chance to benefit from real-time feeds and more pricing options for both pre-game and live betting opportunities.
NorthStar Bets customers will also gain access to Genius Sports’ data rights with many of the world’s major sports leagues which include the CFL, Premier League, NCAA, NFL, and NASCAR. So for example, customers would gain access to Genius Sports’ full NFL product suite that includes real-time statistics, proprietary Next Gen Stats (NGS), and official sports betting data feed. The overall aim of the partnership is to see users gain a better understanding of stats and odds and make the NorthStar more accessible to sportsbook users.
With their new wealth in data, North Star Bets has the chance to improve their mobile betting app as well. The brand will look to optimize their current sports betting app to better utilize the stats and information provided by Genius Sports. This will likely come in the form of a changed UI and more integrated additions. Apps are now at the forefront of sports betting in Ontario and NorthStar Gaming has shown a clear commitment to providing the best mobile betting experience possible to its users.
All in all, the partnership should greatly help NorthStars foothold in the Ontario betting market and should open doors for Genius to push their sports betting technology to other sportsbooks in the province.
About Genius Sports
Genius Sports is one of the leading sports data and technology companies in the world, providing data management, video streaming and a variety of other services to sports leagues, bookmakers and media companies. The company prides itself on creating a sustainable sports data ecosystem that delivers results to everyone from the rights holders to the everyday fan.
Genius Sports has been a major player in the US market for a while now but was only able to enter the Ontario market very recently. The brand supplies sports betting technology and league data for a large portion of the US-based sportsbooks and will be looking to continue the trend as they enter Canada. North Star will likely be the first of many partnerships struck up by Genius Sports in Ontario.
About North Star Bets
NorthStar Bets is a Canadian-based online gambling site which is licensed and regulated by the Alcohol and Gaming Commission of Ontario. The site provides legal sports betting and casino gaming and is available both via browser and mobile app. The site entered the regulated Ontario market in May of 2022 and is accessible to all players over the age of 19 who are geo-located within the province.