Renowned sports betting operator, Pinnacle, recently announced that its Internet Gaming Operator registration for Ontario has been approved by the Alcohol and Gaming Commission of Ontario (AGCO). The successful registration will allow the brand to provide customers in the province with its market-leading content for sports betting. The operator has not yet announced a launch date but will likely be looking to go live in the Ontario market before the end of the year.
Additionally, Pinnacle’s B2B arm ‘Pinnacle Solution’ was also approved as well for its gaming-related supplier registration. Pinnacle Solution will now be available to service Ontario-based sportsbooks with its trading and risk management services.
Pinnacle is widely known for giving bettors the chance to bet on the lowest margins, giving them more bang for their buck and giving some of the highest betting odds in the world. With over 25 years in the online sports betting industry the brand has also built a large customer base and is considered one of the most trusted gambling sites out there.
In terms of betting markets, it’s expected that Pinnacle will have pretty much every major American league to bet on including the NFL, NBA, MLB, NHL, UFC and NCAA. The site has a reputation as being one of the world’s leading eSports betting operators, so fans of betting on eSports can look forward to a dedicated section (check Pinnacle VIP code for new customers)
Pinnacle’s Expansion in 2022
Pinnacle has made a number of other moves in 2022, looking to expand its global footprint as both a sports betting site and B2B solution provider. In July of this year, the brand became a partner with the International Betting Integrity Association, a body which attempts to protect the betting industry from fraud.
Then in August, Pinnacle’s B2B division known as Pinnacle Solution was able to ink a deal with Azuro, a decentralized betting ecosystem which is powered by blockchain technology. With the new agreement Pinnacle is in a great position to unload its sports betting capabilities into a blockchain environment using the Azuro protocol.
Expect Pinnacle to keep making advancements and pushing the envelope when it comes to providing online sports betting products. The brand will be a very welcome addition to the Ontario market and will likely set the standard for betting odds and customer service. The brand does provide a casino and live casino to go along with its sports betting section in the international market, which could translate into Ontario.