PointsBet Canada will be paired up with the newly formed Team Bottcher for the upcoming
Olympic quadrennial. This is the latest of a series of partnerships that the brand continues to have with curling in Canada. The agreement is expected to be long-term, both with Curling Canada and Team Bottcher.
As partners, PointsBet Canada will become the official Team Bottcher sports betting partner. The company has been looking to forge partnerships with a range of Canadian sports teams and organisations since receiving a sports betting licence from the Alcohol and Gaming Commission of Ontario, in February 2022. It seems to be a big part of the brand’s strategy to roll out in the new Ontario market.
Team Bottcher consists of many of the top Canadian curlers including Ben Hebert, Marc Kennedy, Brett Gallant and Brendan Bottcher. Kennedy and Hebert are both past Olympic gold medalists, and have multiple men’s world titles, Briers and Grand Slam of Curling titles.
Gallant won a bronze at the Olympics this year in his Olympic debut, and has a gold and two silver medals from the men’s world championships. Bottcher won his first Brier title last year but has three Grand Slam titles as well.
The team will be one of the favourites going into the championship with much of the hopes of Canadian gold resting on their shoulders. PointsBet will look to Team Bottcher to connect with curling fans, a group which is not highly coveted in the Ontario betting landscape at the moment.
PointsBet Partnerships and Overall Plan
It’s clear that PointsBet Canada is striving to build their brand in a way which is very unique and inclusive to Canadian bettors (check PointsBet sign up code). Curling, while not considered a popular sport, is part of Canada’s traditions and identity. The sport is played all over Canada and has a following which is surprisingly large.
Curling Canada is also highly televised with over 300 hours of curling events broadcasted each year. All major tournaments including the national championships for both men’s and women’s generally have a solid viewership.
PointsBet also inked a deal with the Maple Leafs Sports & Entertainment and Club earlier this year. MLSE and PointsBet Canada agreed to a multi-year agreement that would see PointsBet become an Official Sports Betting Partner of MLSE’s professional teams: Toronto Maple Leafs (NHL), Toronto Marlies (AHL), Toronto Raptors (NBA), Toronto Argonauts (CFL), and Toronto FC (MLS).
It seems that PointsBet will be looking to score more partnerships in the coming months to further expand its betting partnerships in the province. The brand already has a great foothold in the market with MLSE and Curling Canada behind them but with so many competitors, PointsBet will be looking to stay ahead of other incoming sports betting sites.